VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The CampaignGate Quarterly
Sumac Beauty · published by uStack
SECTION A · LEAD ARTICLE

12 campaigns.
02 awaiting exec.

By Iris Marsh, CMO · 18:37 EDT · Section A, page 1

The headline number: 12 campaigns, in flight. Launch-ready creative packet The Coastal Edit sits at the center of this week's work — Brand ✓ · Legal ✓ · Exec pending, with 1 asset in copy review.

The lead item is CMP-204 · The Coastal Edit · summer at 8 assets (in review). Just behind it: CMP-206 · Founder story · social4 assets (creative). And CMP-207 · Holiday gifting rounds out the slate — 12 assets.

Continued on A8 →

OF NOTE · TODAY
"Launch-ready creative packet: The Coastal Edit."
THE COASTAL EDIT · SUMMER COLLECTION

BY THE NUMBERS
Campaigns
in flight
12
Awaiting exec
pending CMO
02
Cycle time
brief → launch
3.4d
Late
past launch date
01
Acting as Iris Marsh · CMOswitch role →