VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The CampaignGate Quarterly
Sumac Beauty · published by uStack
· Campaigns· Briefs· Review· Launch· AuditActing as · Iris Marsh
Asset · Northwind Wellness · Instagram

ASSET-110 — Instagram hero — daily multi headline

Belongs to campaign CAMP-2080 (Daily multivitamin — fall refresh). Owner: Aisha Patel.

Status
Revision needed
Brand review due
—
Versions
1
Latest: v1
Approval actions
Available actions for your role.
Copy text

"Doctor recommended #1 — the daily multivitamin millions of Americans trust."

Claims (1)
Explicit claims that require substantiation per FTC / legal review.
Claim textSubstantiationStatus
Doctor recommended #1none on file
Unverified
Open redlines (1)
Legal reviewer noted issues. Asset is in Revision needed. Designer must upload new version (v2) replacing the rejected v1.
Diego OrtegaMay 16, 2026 6:38 PM

Remove the "Doctor recommended #1" claim. We have no substantiation file on record for this claim, and it is materially false advertising under FTC guidance without a documented study citation. Send revised copy that either drops the ranking claim or substitutes a substantiated alternative.

Status: open

Version history (1)
All uploaded versions for this asset. Rejected versions are retained for audit.
VersionUploaderUploadedNotesStatus
v1Aisha PatelMay 12, 2026 6:37 PMInitial submission with hero headline.
Rejected
Review history
Brand and legal review steps with decisions.
  • Brand review · Elena Vasquez
    Approved
    Started May 13, 2026 6:37 PM · Completed May 13, 2026 6:37 PM
    On-brand visually.
  • Legal review · Diego Ortega
    Rejected
    Started May 14, 2026 6:37 PM · Completed May 15, 2026 6:37 PM
    Unsubstantiated claim: "Doctor recommended #1" — no substantiation file on record. Asset returned for revision (revision_needed).
Comments (2)
Threaded discussion on this asset. Agency users can comment but not approve.
Aisha PatelMay 16, 2026 6:38 PM

Pulling v2 with revised headline — "Trusted by families" — running it past Diego before re-submitting.

Tom ReyesMay 16, 2026 6:38 PM

Agency note: we can rerun the claim through Symphony Health data — would that be enough substantiation? Happy to source the file if so.

Acting as Iris Marsh · CMOswitch role →