VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The CampaignGate Quarterly
Sumac Beauty · published by uStack
· Campaigns· Briefs· Review· Launch· AuditActing as · Iris Marsh
Campaign · Northwind Wellness

CAMP-2031 — Q3 Brand Refresh

Refresh of the Northwind Wellness master brand — new mark, voice update, multi-channel rollout for Q3 2026. Five hero assets across email, Instagram, and paid search.

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Status
Ready for launch
Budget
$85,000
Target launch
Jun 30, 2026
Owner
Marcus Sterling
VP Marketing
Channels
Channels this campaign runs across.
Email
Instagram
Paid search
Assets (5)
Creative assets for this campaign.
CodeTitleChannelStatus
ASSET-101Instagram hero post — Q3 Refresh launchInstagram
Legal approved
ASSET-102Email send 1 — welcome to the Q3 refreshEmail
Legal approved
ASSET-103Paid search headline — Q3 RefreshPaid search
Legal approved
ASSET-104Instagram story sequence — behind the refreshInstagram
Legal approved
ASSET-105Email send 2 — Q3 refresh detail walkthroughEmail
Legal approved
Launch checklist (12/12)
All items complete. Campaign is approved for launch.
  • Email creative final approved
    Email
  • Email send list scrubbed (CAN-SPAM ok)
    Email
  • Email A/B subject lines confirmed
    Email
  • Email DKIM/SPF verified
    Email
  • Instagram hero asset uploaded
    Instagram
  • Instagram story sequence scheduled
    Instagram
  • Instagram caption + alt text reviewed
    Instagram
  • Paid search ad copy uploaded
    Paid search
  • Paid search keyword list approved
    Paid search
  • Paid search landing page QA passed
    Paid search
  • UTM tagging verified across all channels
  • Final disclaimers attached to all creative
Acting as Iris Marsh · CMOswitch role →