VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The CampaignGate Quarterly
Sumac Beauty · published by uStack
· Campaigns· Briefs· Review· Launch· AuditActing as · Iris Marsh
Campaign · Northwind Professional

CAMP-2050 — Professional Q4 launch — TV + paid search

Multi-channel launch for the Northwind Professional line — TV brand spots, paid search, OOH transit, total budget $145k. Executive sign-off required (BUDGET-100K rule).

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Status
Awaiting executive
Budget
$145,000
executive approval required (budget exceeds $100k threshold)
Target launch
Jul 15, 2026
Owner
Marcus Sterling
VP Marketing
Executive approval required
Budget $145,000 exceeds the $100,000 threshold (BUDGET-100K rule). Routed to executive_approver. Launch blocked until Hank Mendez signs off.
Channels
Channels this campaign runs across.
Paid search
Out-of-home
Assets (6)
Creative assets for this campaign.
CodeTitleChannelStatus
ASSET-120Paid search headline — Pro Q4Paid search
Legal approved
ASSET-121OOH transit creative — Pro Q4Out-of-home
Legal approved
ASSET-200Filler asset 1 — copy under reviewEmail
Draft
ASSET-202Filler asset 3 — copy under reviewEmail
Brand approved
ASSET-204Filler asset 5 — copy under reviewEmail
Legal approved
ASSET-206Filler asset 7 — copy under reviewEmail
In brand review
Acting as Iris Marsh · CMOswitch role →