VOL IV · Nº 207FRIDAY · MAY 15 · 20261 FLAG OPEN
The CampaignGate Quarterly
Sumac Beauty · published by uStack
Campaign · Northwind Kids

CAMP-2055 — Kids back-to-school multivitamin push

Back-to-school campaign for the Kids gummy multi line. Targeting parents on Instagram + email + display. Launch blocked: 2 of 12 checklist items still open.

Status
Ready for launch
Budget
$42,000
Target launch
Jun 5, 2026
Owner
Marcus Sterling
VP Marketing
Channels
Channels this campaign runs across.
Email
Instagram
Display
Assets (1)
Creative assets for this campaign.
CodeTitleChannelStatus
ASSET-115Instagram story — back-to-school routineInstagram
In brand review
Launch checklist (10/12)
2 items still required before this campaign can be marked approved for launch.
  • Email creative final approved
  • Email send list scrubbed (CAN-SPAM ok)
  • Email A/B subject lines confirmed
  • Email DKIM/SPF verified
  • Instagram hero asset uploaded
  • Instagram story sequence scheduled
  • Instagram caption + alt text reviewed
  • Display ad creative uploaded
  • Display ad placement plan approved
  • Display tracking pixels verified
  • UTM tagging verified across all channels
  • Final disclaimers attached to all creative
Cannot mark approved for launch. 2 checklist items still required: UTM tagging verified across all channels; Final disclaimers attached to all creative
Acting as Iris Marsh · CMOswitch role →