For brand Northwind Wellness · Q3 Brand Refresh
Owner Marcus Sterling · Target launch Jun 30, 2026 · Ready for launch
Refresh of the Northwind Wellness master brand — new mark, voice update, multi-channel rollout for Q3 2026. Five hero assets across email, Instagram, and paid search.
| Brand | Northwind Wellness (NW) |
| Channels | Email · Instagram · Paid search |
| Budget | $85,000 |
| Target launch | Jun 30, 2026 |
| Owner | Marcus Sterling · VP Marketing |
| Status | Ready for launch |
Brand reviewer decisions on each campaign asset. 5 of 5 assets brand-approved.
| Asset | Reviewer | Decision | Decided |
|---|---|---|---|
ASSET-101 Instagram hero post — Q3 Refresh launch | Elena Vasquez | Approved | May 7, 2026 |
ASSET-102 Email send 1 — welcome to the Q3 refresh | Elena Vasquez | Approved | May 8, 2026 |
ASSET-103 Paid search headline — Q3 Refresh | Elena Vasquez | Approved | May 9, 2026 |
ASSET-104 Instagram story sequence — behind the refresh | Elena Vasquez | Approved | May 10, 2026 |
ASSET-105 Email send 2 — Q3 refresh detail walkthrough | Elena Vasquez | Approved | May 11, 2026 |
Latest reviewer note: No unsubstantiated claims. Disclaimers attached.
Legal reviewer decisions per asset. 5 of 5 assets legal-approved. Disclaimers required on every asset; all claims must have substantiation on file.
| Asset | Reviewer | Decision | Disclaimers |
|---|---|---|---|
ASSET-101 Instagram hero post — Q3 Refresh launch | Diego Ortega | Approved | 1 |
ASSET-102 Email send 1 — welcome to the Q3 refresh | Diego Ortega | Approved | 1 |
ASSET-103 Paid search headline — Q3 Refresh | Diego Ortega | Approved | 1 |
ASSET-104 Instagram story sequence — behind the refresh | Diego Ortega | Approved | 1 |
ASSET-105 Email send 2 — Q3 refresh detail walkthrough | Diego Ortega | Approved | 1 |
Pre-launch readiness checklist. 12 of 12 items complete. All items complete — campaign cleared for approved_for_launch.
By signing, the marketing manager, brand reviewer, legal reviewer, and (where applicable) executive approver confirm this campaign is cleared for launch. Sign-offs are stored alongside the audit trail and retained for the lifetime of the campaign record.