For brand Northwind Kids · Kids back-to-school multivitamin push
Owner Marcus Sterling · Target launch Jun 5, 2026 · Ready for launch
Back-to-school campaign for the Kids gummy multi line. Targeting parents on Instagram + email + display. Launch blocked: 2 of 12 checklist items still open.
| Brand | Northwind Kids (NW-KIDS) |
| Channels | Email · Instagram · Display |
| Budget | $42,000 |
| Target launch | Jun 5, 2026 |
| Owner | Marcus Sterling · VP Marketing |
| Status | Ready for launch |
Brand reviewer decisions on each campaign asset. 0 of 1 assets brand-approved.
| Asset | Reviewer | Decision | Decided |
|---|---|---|---|
ASSET-115 Instagram story — back-to-school routine | Elena Vasquez | In review | — |
Legal reviewer decisions per asset. 0 of 1 assets legal-approved. Disclaimers required on every asset; all claims must have substantiation on file.
| Asset | Reviewer | Decision | Disclaimers |
|---|---|---|---|
ASSET-115 Instagram story — back-to-school routine | — | Pending | 0 |
Pre-launch readiness checklist. 10 of 12 items complete. 2 items still required.
By signing, the marketing manager, brand reviewer, legal reviewer, and (where applicable) executive approver confirm this campaign is cleared for launch. Sign-offs are stored alongside the audit trail and retained for the lifetime of the campaign record.