For brand Northwind Wellness · Daily multivitamin — fall refresh
Owner Marcus Sterling · Target launch Jun 20, 2026 · In review
Daily multivitamin campaign — currently blocked by an unsubstantiated claim on the lead Instagram asset (ASSET-110).
| Brand | Northwind Wellness (NW) |
| Channels | |
| Budget | $28,000 |
| Target launch | Jun 20, 2026 |
| Owner | Marcus Sterling · VP Marketing |
| Status | In review |
Brand reviewer decisions on each campaign asset. 1 of 1 assets brand-approved.
| Asset | Reviewer | Decision | Decided |
|---|---|---|---|
ASSET-110 Instagram hero — daily multi headline | Elena Vasquez | Approved | May 13, 2026 |
Latest reviewer note: Unsubstantiated claim: "Doctor recommended #1" — no substantiation file on record. Asset returned for revision (revision_needed).
Legal reviewer decisions per asset. 0 of 1 assets legal-approved. Disclaimers required on every asset; all claims must have substantiation on file.
| Asset | Reviewer | Decision | Disclaimers |
|---|---|---|---|
ASSET-110 Instagram hero — daily multi headline | Diego Ortega | Rejected | 0 |
Pre-launch readiness checklist. 0 of 0 items complete. All items complete — campaign cleared for approved_for_launch.
By signing, the marketing manager, brand reviewer, legal reviewer, and (where applicable) executive approver confirm this campaign is cleared for launch. Sign-offs are stored alongside the audit trail and retained for the lifetime of the campaign record.